We will help you create a well-designed solution that is distinctive, functional, and a pleasure to utilize.  To help us make sure that each project is successful and that we stay within our time and cost estimates, we follow a standard process for most projects.  Within this framework we customize our process to meet your specific needs.

Initial Project Analysis and Estimation Before starting any project we take you through a standard set of questions which give us a clear idea of what you want and the scope of your project.  From this information we develop estimates for the project cost and project timeline.  We also help you understand how much time you, or your staff will need to contribute to completing the project. Once you approve our estimates, we proceed through the following steps.

 

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Analysis & Strategy

First, we evaluate your current solution (if you have one) and analyze your end users.  Then, we offer detailed recommendations on how to successfully achieve your organization's needs and development goals. Typical tasks in this phase are:

• Audience analysis
• Target audience identification and profiling
• Content audit
• Gap analysis
• Task analysis
• Strategic planning

 Information Architecture

Based on our analysis and strategy, we develop an information structure that is clear, logical, and easy to use.  Typical tasks in this phase are:

• Content organization and structure
• Labeling
• Site navigation
• Usability testing

Graphic Design

Our goal is to design a smart, elegant graphics and an interface that visually expresses your organization's unique identity.  Typical tasks in this phase are:

• Site look and feel
• Home page and sub-page design
• User interface design
• Original artwork creation
• Photo selection
• Photo scanning and preparation
• Site style guide development

Content Development

Believe it or not, this is what holds up projects the most. Content is the key to an effective user experience.  As specialists in Technical Communications and Web Publishing, we can collaborate with you or use one of our web writers to translate and update your existing content and, if necessary, write new content to meet your users' needs.  Typical tasks in this phase are:

• Content customization for the web
• Web writing
• Tone and voice selection
• Content research
• Original content writing
• Content style guide development
• Text editing

Website Construction

We use our Content Management System (CMS) which makes it easy to build and update your website.  Typical tasks in this phase are:

• Loading content into CMS
• Web page coding
• Graphical template coding
• Browser compatibility testing
• Quality assurance and final publishing