Organic Listings and Other Focal Points in the Metro InfoDesign SEO Strategy

Understanding Search Engine Optimization (SEO) means knowing that Spider-driven search engines such as Google, Yahoo and MSN use "robots" or "crawlers" have a system to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A web site's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, keyword density, or frequency of keywords in page content, HTML code, site theming and more.

We focus on many criteria in order to position your web site well among the major search engines. Here are some of the most influential factors mentioned below:

Link Popularity

Spider-driven search engines use "robots" to spider websites across the Internet by traveling through links from web page to web page. A web site's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, web site themes and more.

Google is the most popular spider-driven search engine. It's database currently has about 4 billion pages indexed and is known for finding the most relevant information. When Google spiders the Web, it finds sites by traveling through links. The more sites that link to you, the more important the engines believe your content to be. You should focus on getting many important sites to link to your site. You can do this in many ways: submit to online directories, exchange links with business partners and industry-related sites, or participate in Link Building.

Page Content

Search engine spiders can only spider through text. They will use the content on your site to determine what your site is about, which in turn will help to decide how highly your site will be ranked for specific keyword phrases when visitors type them into the search engines. For this reason, keyword research is critical to obtaining top search engine placement.

You will need to know how many people are searching for your keyword phrases and what kind of competition you are facing when attempting to obtain a top spot in the search results. Keyword research, text writing, submissions and site analysis are all included with our search engine optimization packages.

Search Engine Robots

A search engine Robot cannot tell what your page-rank is until it talks to it's base-index again ..until then, your page rank is irrelevant by anyone's theory. 
For a search engine to even gage your Page-Rank, it must deem it 'fit' enough to even care, or 'ask' it's computer.  It does the same with links as well.  We do not add mindless links, or gateway pages to your site.

Link Associations

A search engine robot only considers a link worthy if it creates what is known as a 'relative'.  This association takes more than two parties, and has to meet other criteria in order for it to be beneficial to your Web in an associated search.

Source Code

The Source code is the key.  The search engine robots see only the source code.  So it is vital that every single character of your source code be as search engine friendly as possible.  File names, page names, picture names, even the location of of files all contribute the  determination of a search engine fetch.